Log in

No account? Create an account

Previous Entry | Next Entry

This is a joke, right?

I can't watch the videos from the BookCrossing Convention yet - may be able to tomorrow - but a post in Chit-Chat mentions a "possible McDonald's partnership".


( 12 comments — Leave a comment )
Apr. 22nd, 2007 11:21 pm (UTC)
I haven't watched all the video segments but I suspect it's connected to meet ups. Scott was talking about how Bookcrossers spend more than the average consumer at meet up venues such as Starbucks. So I suspect he's going to discuss potential sponsorship deals e.g. go to your local Starbucks for a meet up and get a free coffee.

Again, I'm only going on what I've heard so far.
Apr. 22nd, 2007 11:46 pm (UTC)
OK, you probably only need to watch the video labelled 'Final'. It cut out before he could fully talk about it.
Apr. 23rd, 2007 03:55 am (UTC)
I sure hope not. Can you imagine those horrible commercials popping up in chit chat?

Maybe they will come up with a bookcrossing combo meal...."Would you like a paperback with your meal?"
Apr. 23rd, 2007 09:44 am (UTC)
With extra cheese and mayonnaise, too, perhaps?
Would you like a paperback with your meal?"


I've yet to go and read the threads but I'm not liking what I suspect is happening..
May. 10th, 2007 03:25 pm (UTC)
What I heard was the whole "you guys are spending $$XX at vendors when you have meetups. that's a lot of money, relative to their average customer. Vendors want us" (which honestly surprised me).

Here's how I look at it: if we really believe the "make the whole world a library" thing and it's not just meaningless words, why NOT release books in a place where (in my country, anyway) the majority of customers are probably lower-income, lower-educated, etc., etc.? Isn't that one of the best places in the world to release a book? Wouldn't it be nice for a lower-income person to get a free book or two? I'm happy to release books there, especially if I know their cleaning people aren't going to be picking them up for destruction.
May. 10th, 2007 03:35 pm (UTC)
I think it's great for a lower-income person to get a free book or two. That's why I wild-release in places like the Zion cafe, and in the streets and public squares. I love people who don't have many (any) books to find the ones I leave, even if they don't journal them.

I just don't feel comfortable about linking us as closely with a corporation like McDonald's as the term 'partnership' would suggest. I think it would alienate a lot of people who would be good BookCrossers. I certainly would have thought carefully about joining had I seen a McD logo on the sit when I first checked it out.

And does anyone have meetups at McDonald's? :P
May. 10th, 2007 03:43 pm (UTC)
I could be speaking out of turn, but I don't think we'll ever see the logo on the front page of the site when we first check it out. I'd guess "our partners" would always be in a different section (or at least harder to see, like the links to book buying sites, etc.).

I've only ever been to one meetup and it was weird, honestly, but I wouldn't be opposed to a meetup at a McDonald's. It would cost half or less for me to meet there as opposed to local coffee shops that are currently frequented. A cup of coffee and brownie or bagel can be as much as 10 bucks. A McFlurry or soda (or even a salad, if it's a meal) is never going to be more than $4.00.

Just food for thought, so to speak :)
May. 10th, 2007 04:06 pm (UTC)
I just can't imagine having a leisurely discussion about books in a fast-food joint...
But then we're lucky - Fopp are happy for us to sit there for two hours over a £1 coffee or hot chocolate.

Only one meetup? I'd assumed you'd been to loads :)
May. 10th, 2007 04:14 pm (UTC)
I've never had any coffee shop make us leave, and my bookclub meets ever Saturday morning in a different one. They've never acted like we needed to spend more $$, either. My point was just that McD's would be a heck of a lot cheaper than most coffee shops :)

I don't think I have an opinion about meeting in a fast-food place, except that the seats are bolted down, so you can't really pull tables together! LOL

Yup, only one meetup. You might not have been on my friends list when I wrote this :)
May. 10th, 2007 04:25 pm (UTC)
Corporate Partnerships
Wanted to take a few minutes and give you more detail on the whole "corporate partnership" discussion/thread. First, I'm overly sensitive to the fact that any mention of the word "corporate", "strategic", "pick your least favorite company word" sets off a firestorm in this community. However, what we are simply trying to do is more formalize relationships with those physical properties that our BookCrosser's already attend(in high income, middle income and low income locations/geographies)...and yes, that includes folks like Starbucks, McD's, Tulley's, Peet's, Panera Bread,...on the international front, it includes Pub chains, hotel/bars, cruise lines...you name it, you're all getting together there and meeting monthly or on vacation and catching and releasing books there. This has been very informal to date and what we're trying to do now is get the corporations to help out our community with discount food/drink coupons, free booktemplates, stickies, bookmarks, free wireless access, locations, shelves and baskets to drop off books... while you're all there doing what you've always been doing. This is also helping us to bring on board new BC'ers that haven't been exposed to BookCrossing yet. Nothing we're doing is trying to change the way you participate in BookCrossing..we're just trying to open it up to MORE people in all area's of the World so they can participate and receive discounts at the places they Bookcross. Happy to discuss more live if anyone wants.

May. 10th, 2007 04:58 pm (UTC)
Re: Corporate Partnerships
Hi Scott. Thanks for dropping in, though it did surprise me, partly because I thought I'd posted this 'friends only' - clearly not!
I'll respond to your comments properly later.
May. 10th, 2007 07:39 pm (UTC)
Re: Corporate Partnerships
I'm stealthly like "ninja" that way:) no problem...just wanted you to know your comments weren't falling on deaf ears...Scott
( 12 comments — Leave a comment )